QUINCY, Mass.—Following Atlantic Broadband’s acquisition of two cable systems in Cleveland and Columbus, Ohio, the cable operator decided to rebrand itself as “Breezeline”.
The new name will more accurately reflect its expanded geographic reach, which now covers 1.6 million homes and businesses, as well as its new service offerings and commitment to customer service, the cable operator said.
“We’re no longer just an east coast provider, and we’ve long offered much more than broadband, so our corporate identity must evolve with us,” said Frank van der Post, president of Breezeline. “The Breezeline name marks the start of an exciting new era of transforming our business through new growth, while enhancing the customer experience through enhanced customer service options, innovative products and investments in the latest technology. . “
In addition to recent growth through acquisitions, the company has launched a major fiber expansion initiative that will extend connectivity to more than 70,000 additional homes and businesses in New Hampshire and West Virginia via FTTH technology. Ultra-fast fiber-to-the-Home. .
The company also announced plans to launch Breezeline Stream TV, a cloud-based, web-based video experience that allows customers to access live and recorded programming on every compatible device inside and out. outside the house. Breezeline Stream TV will launch in select Breezeline markets early this year, with more markets added throughout 2022.
“The name Breezeline was chosen to express our commitment to providing easy access to connected experiences for our customers,” said Julie Sullivan, vice president of marketing for Breezeline. “The Breezeline logo, a five-point reel, represents our customers and the communities we serve, the innovation and services that enrich customer lives, and the elevated experiences we strive to deliver in a perfectly connected world. The reel also involves movement – symbolic of both high-speed connectivity and the ease with which customers can interact with our business and services.
The new Breezeline name and logo were presented to customers on January 10 with a redesigned website, renowned social media platforms, email announcements and more. The company’s Columbus and Cleveland operations, which currently operate under the WOW! brand, will switch to Breezeline by summer 2022.
Cogeco US, operating as Breezeline, is a subsidiary of Cogeco Communications Inc. It is the eighth largest cable operator in the United States.