Customers in the 250 Mbps tier will see their speed increase to 500 Mbps symmetrical.
Columbus, Ohio—Horizon, an Ohio-based fiber optic broadband company, is changing its fiber optic internet offering that doubles the speed of its cheapest symmetric internet service at no additional cost.
The company’s Lightspeed 500 Mbps home internet plan will now be priced the same as its previous 250 Mbps plan. For 250 Mbps users, that means a free upgrade to twice the speed, and for 500 Mbps subscribers, that means a hefty $15 per month (or $180 per year) discount. It’s an aggressive game in the Ohio market, where the new ruling makes Horizon’s services 10-20% cheaper than competitors in the market.
“We take great pride in offering the best high speeds and best costs in the industry, and our latest decision is another example of our commitment to these areas,” said Jim Capuano, general manager of Horizon, “The new offering represents a permanent change to Horizon’s services, not a one-time offering. As prices increase in the market, our customers will find that ours remain firm or, in the case of this new announcement, decrease by to the services offered. This demonstrates our commitment to serving our surrounding communities with the fast, reliable internet connectivity they need to grow and thrive.”
The new service configuration is an extension of Horizon’s Lightspeed Internet service, which offers uninterrupted video calling and streaming. The value of the service is that, unlike other services, subscribers benefit from a dedicated fiber optic connection so that users do not share bandwidth with others in their vicinity, a typical cause of download speeds and slower downloads. Lightspeed Internet was previously offered in 250, 500, and 1000 Mpbs plans, but the company completely eliminated the lowest tier service as part of its recent announcement. The company is currently offering a rebate of up to $400, including free installation, to new customers who want to take advantage of this new service offering.
This news is part of Horizon’s aggressive Fiber-to-the-Home (FTTH) network expansions in the Midwest. Horizon recently added a major rural broadband project to its portfolio that will increase high-speed Internet access across the state, and is poised to add a slew of new users in the near future through its new competitive initiative. and friendly.