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National Book Store and Converge enter connectivity partnership – Manila Bulletin

CONNECTIVITY PARTNERSHIP From left to right: Jason Ocampo, Chief Information and Communications Technology Officer, National Book Store; Xandra Ramos-Padilla, General Manager of the National Library; Jesus Romero, COO of Converge ICT Solutions, Inc.; Joffrey Marfil, Head of Enterprise Sales Unit at Converge ICT Solutions, Inc.

The Philippines’ most beloved iconic bookstore – National Book Store – reopened its online store in 2020 due to strong demand for books, stationery and other office essentials for home-based workers at most strong from the pandemic.

With the relaunch of its e-commerce site and the shift to remote working, National Book Store needed a reliable, high-capacity connectivity partner.

This is to ensure that employees can easily work from home and that customers can still access the bookstore’s e-commerce site at any time of the day, anywhere in the country. To be able to scale and deliver a great shopping experience to customers, both in-person and online, as well as ensure continued sales productivity, the company needed connectivity to high speed, reliable and secure.

In order to adapt to these changes to adapt to an always connected digital environment, National Book Store, in partnership with Converge ICT Solutions, Inc with their enterprise level product, Ethernet Cloud Direct Connect, which enables them to connect quickly and secured to Amazon Web Services (AWS) which hosts their SAP and e-Wallet services.

“We chose Converge as our cloud connectivity partner because of their private connection to the public cloud, which allows us to maintain peak performance with secure, dedicated access to AWS,” said Xandra Ramos-Padilla, CEO of National Books Store.

“Converge’s higher data throughput and stable consistency has allowed us to achieve 99% uptime for our systems, helping us perform critical functions quickly and efficiently. Ensuring good connectivity for our business systems helps us fulfill our mission to provide the best shopping experience to every Laking National customer and allows our employees to be always productive,” added Ramos-Padilla.

To further improve branch operations, National Book Store has also made use of Converge’s flexiBIZ Broadband for Business service. As the most innovative fiber-based broadband solution for businesses, it allows National Book Store to not only dramatically increase bandwidth to their major branch offices, but also reduce monthly connectivity costs.

The increased bandwidth capacity of flexiBIZ will also allow National Book Store to roll out more digital services to its stores in the future, helping the company adapt to rapidly changing online needs.

“We are proud to be National Book Store’s connectivity partner, helping them become a leading retailer in the ever-changing digital landscape,” said Jesus C. Romero, Chief Operating Officer of Converge. “As a beloved monolith in the book retail industry, we are honored to provide them with the business tools necessary to ensure that their iconic presence is still felt here in the country and in the online spaces.”

Converge provides businesses and enterprises with secure and dynamic enterprise-grade fiber solutions to help retail businesses like National Book Store keep their business running smoothly. To learn more about Converge Business Solutions, visit

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