In an increasingly unpredictable world, how can we meet the need for certainty? This is a dilemma that business aviation knows all too well. For managers, the idea that predictability is a luxury has never been more relevant.
This is something Inmarsat values ââ- delivering high-speed, predictable in-flight connectivity solutions to contractors is paramount. However, in the wake of the past 18 months, uncertainty is on the rise. This is particularly acute when it comes to changing air traffic patterns.
Thinking back to pre-Covid flight path data, Kai Tang, Head of Commercial and General Aviation at Inmarsat Aviation, highlights how business aviation connectivity was primarily located in North America and Europe. And while these regions are still prevalent today, Inmarsat customer habits are changing.
âThere is a lot of additional traffic,â he points out. “Mostly through Asia-Pacific and other emerging routes – there’s a lot of density across the Hawaiian Islands to South America and Africa.”
Be prepared for a fluctuating future
As a global satellite operator, this is important. There may well be various reasons for these model changes, but it is our job to provide reliable and robust connectivity service to our constituents, wherever and whenever they fly.
âThis unpredictability is something that, as a satellite operator, we have to take into account when we design systems,â Tang said. âEspecially for an industry like business aviation. It takes time to make sure you have all the satellite coverage and capacity. But also the gateways and all the end-to-end interconnections that ensure that email gets to where it needs it, the voice call gets to where it needs it, and the conference call can be connected.
Increase in data demand and consumption
We’re not just seeing the range and locations of business aviation go global. Data demands have also changed and we have seen a rapid increase in the cabin and cockpit. Growing dependence on and use of streaming services like Netflix is ââone reason for this, but web browsing, network storage, and software updates are also responsible for this sheer increase in usage. data.
“As technology improves in computing power and certainly with devices and applications, these become more and more bandwidth-hungry – or bandwidth-hungry,” explains Tang.
In addition, operators and principals are finding new ways to use connectivity. This is why Tang believes that the demand for and consumption of data – which was increasing before the pandemic – will not level off as this COVID era emerges. âI don’t think anyone expects data consumption to just go back to pre-pandemic levels and stay there,â he argues. âIt will continue to increase at the rate we were seeing before that. “
Therefore, it is crucial that connectivity is designed for mobility. If the ability doesn’t travel with a principal, they can expect different user experiences. And if there’s one thing VIPs won’t accept, it’s systems that break down or waste their time.
The importance of staying the course
During this time of turbulence, its vital aviation draws on its renowned resilience and, according to Tang, âstays the course. “
While others might praise the speed of connectivity, Tang believes that shouldn’t be the only goal. âWe’re doing the right thing by ensuring the sustainability of our systems for consistent, reliable and reliable connectivity that managers can count on. “
This is where our experience and expertise comes in. We are currently seeing that 99.8% of Principal’s data requests are met. Consistently achieving this number is a testament to Inmarsat’s global mobility and reliability, which allows us to adapt to changing customer models to ensure managers can hold that conference call when they need it and wherever they fly.
Looking ahead, Tang firmly believes that these evolving models will continue to develop. Business aviation is going global; Principals fly longer and farther, and use more data as they do so. It is our responsibility to plan not only for today, but for tomorrow.
With 14 operational satellites in Ka-band and L-band, and 7 more to come by 2023, Inmarsat will be able to provide the most sustainable business aviation connectivity solutions in the world. And also watch for new product announcements before the end of the year.
Change may be the only constant in business aviation, but we are here to face this change head-on.
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